Meet Milou, she joined the ViaStrada team last June, and since she often takes the scenic route to the office. It keeps her inspired and centred, plus it makes for a good exercise!
Hailing from Eindhoven in the Netherlands, Milou is a researcher with a focus on human factors and user experience research. She has a BSc in Architecture, Building and Planning and a MSc in Human Technology Interaction. In 2019 she also completed the Vision Zero international course on traffic safety in Sweden, which gives her a good understanding of the safe system approach.
Furthermore, Milou has a special interest in the relation between the built environment and the way it shapes peoples decision-making process and their behaviour. And with a big hart for people and planet she finds joy in contributing towards a transportation environment that is safe and sustainable.
Her previous work is related to the development, implementation and validation of new infrastructure measures. This included research into “Nudge” infrastructure measures, motorist warning devices at cycle crossings and general knowledge regarding dynamic and coloured lights in the road environment. Other work involved the review of urban plans with a focus on human experience and behaviour and studies that evaluated people’s attitude and experience of outdoor public spaces, for example a university campus.